ASB HOOPS CAMPAIGN

Creative direction and campaign execution for the ASB Hoops relaunch, producing photography, catalog design input, and marketing assets used across digital, retail, and brand channels.

The project included planning and directing the shoot, capturing product and athlete imagery, and developing visual assets that carried through to catalog spreads, social content, web graphics, and video. The goal was to elevate the brand’s basketball category with a more modern, cohesive look while supporting product launches and ongoing promotions.